Background with hexagons
Background with hexagons

SwissBorg's Four Pillars for Success



Community member


Cryptocurrency and blockchain technology have disrupted the traditional financial industry, offering new opportunities for wealth management and investment. However, with the proliferation of new tokens and protocols, it can be challenging for investors to navigate the complex and rapidly evolving cryptocurrency market. At SwissBorg we are committed to building a strong and sustainable ecosystem for our CHSB token by following four fundamental pillars: sustainable token economics, increased token utilities, a participative approach to defining the future of the token, and increased volume and liquidity achieved through more listings.

Let us explore each of these pillars in more detail and explain how SwissBorg's decisions align with these principles. We'll discuss SwissBorg's recent decision to phase-out the CHSB yield program and our plans to introduce more decentralised finance services that will be accessible via the app. We'll also delve into the SwissBorg ecosystem's new governance model, aimed at allowing token holders to participate more actively in decision-making processes that impact the community. Finally, we'll examine SwissBorg's plans to list the CHSB token on more exchanges, both centralised and decentralised, in order to improve volume, liquidity and other metrics.

By following these fundamental pillars, SwissBorg aims to build a cryptocurrency ecosystem that is sustainable, user-friendly and aligned with the needs of its users. Whether you're an existing CHSB token holder or simply interested in the cryptocurrency market, this article will provide valuable insights into SwissBorg's decision-making process and the promising future of the CHSB token. 

1. Increased Token Utilities

In addition to sustainable token economics, a key pillar of SwissBorg's strategic plan for the CHSB token is increasing token utilities. One way SwissBorg is achieving this is through the Hero Score program. By introducing the Hero Score program, we want to create a more engaged and committed community around the CHSB token. This participative approach to decision-making will help ensure the long-term success of the SwissBorg ecosystem and create a more valuable and innovative platform for CHSB token holders. In addition, the Hero Score program provides users with additional incentives to hold and use CHSB, thus increasing the token's utility.

The program rewards users who contribute the most to the SwissBorg ecosystem by holding CHSB, interacting with different SwissBorg app products and participating in premium tiers. Users can earn points through a variety of actions, and the more points they earn, the higher their ranking in the Hero Score and the greater the rewards they can unlock.

Benefits of the Hero Score include:

  • Up to 50% weekly cashback in CHSB on exchange fees
  • Exclusive access to rewards, discounts, and other benefits
  • Opportunities to participate in decision-making and help shape the future of the CHSB token

SwissBorg's Hero Score program is a limited-time, season-based program designed to reward users for their loyalty and engagement with the SwissBorg app. Users earn points by participating in various tasks, unlocking rewards called superpowers at different milestones. Season 1 of the campaign lasts for 10 weeks, beginning on May 1, 2023. 

2. Participative Approach to Defining the Future of the Token

Blockchain technology has brought many innovative approaches to the traditional model of finance, and one of the most notable ones is the transparency and control mechanisms. A control model is a set of rules and processes that define how a network or community should make decisions, implement changes or manage resources. A framework for decision making. If a sustainable decision-making system is implemented in the right way, it can offer an avenue for token holders and the key participants in an ecosystem to collaborate and contribute to defining strategies to ensure the long-term well-being of their holding.

This is why we are refining the Protect and Choose program. Protect and Choose is a program designed to establish mechanisms that bolster the long-term vitality of CHSB, the token at the heart of SwissBorg.

We want to create a pathway for token holders to be able to take more actions for the benefit of the CHSB. We are naming the participants of the system: guardians, and empowering them to voice their thoughts on a monthly basis on the usage of the allocated funds to the program. Any app user with a Premium membership can become a guardian. This is the first iteration of a long-term roadmap. It is the foundation of our decentralised decision-making system that will allow us to build the reputation, credibility and knowledge to evolve it alongside SwissBorg.

3. Long-term token sustainability from an economic perspective

In line with our commitment to making decisions that improve the long-term sustainability of the token economy, we have carefully reviewed all programs associated with our token. Apart from the CHSB yield, we believe that all of our programs are sustainable for the long term.

Over the past 12 months, we have carefully considered our CHSB yield program, taking into account the significant disruptions in both the crypto and traditional finance sectors. In the crypto realm, we have observed the collapse of prominent players such as Terra, Celsius, FTX, Three Arrows Capital, and Voyager, among others. Meanwhile, in the traditional finance space, we have witnessed the downfall of Silicon Valley Bank, Silvergate, and Signature (though more contentious), as well as the bailout of Credit Suisse in Europe, to name a few examples.

These events, which have destroyed billions in capital and impacted the savings, pension funds, and livelihoods of many, have reinforced our determination to ensure that our users never experience such grief and suffering.

Our analysis reveals that many of these financial disasters were rooted in prioritising short-term growth over long-term economic sustainability. While the CHSB yield program has contributed positively to our progress, we acknowledge the importance of prioritising long-term sustainability and will be transitioning to new initiatives that support this objective. Currently, the yield program is a big expense costing us approximately 7.5 million CHF (8.28 million USD) last year. These funds could have been better spent on developing features that positively impact the health of the ecosystem.

As mentioned earlier, we are working towards creating an app that offers access to every tool necessary for crypto wealth management, emphasising decentralisation. Our initial focus on a centralised app was a starting point, but our ambition is to achieve a more balanced offering between centralised and decentralised finance services over time.

4. Increased Availability Achieved Through Extra Exchange Listings

Increasing the availability of the CHSB token is an important strategy for growth and expansion of the user base of the SwissBorg ecosystem. One way that SwissBorg is achieving increased availability is by listing the CHSB token on more exchanges, both centralised and decentralised.

Listing the CHSB token on more exchanges can provide several benefits for CHSB holders. First, it can increase the liquidity of the token, providing more opportunities for trading and reducing the impact of large buy or sell orders on the price of the token. Second, it can increase the visibility of the token, making it easier for potential users and investors to discover and research the SwissBorg ecosystem. Finally, it can increase the demand for the token, as more users and investors have access to it.

SwissBorg is exploring listings on both centralised and decentralised exchanges. Centralised exchanges provide a familiar and user-friendly interface for trading cryptocurrencies, and can offer significant liquidity and trading volume. However, centralised exchanges can also be vulnerable to hacks and other security risks, and can be subject to regulatory challenges. Decentralised exchanges (DEXs), on the other hand, offer a more secure and decentralised environment for trading cryptocurrencies, but can be less user-friendly and provide less liquidity and trading volume.

SwissBorg is carefully evaluating potential exchange listings to ensure that they are secure, reputable, and aligned with the interests of the SwissBorg ecosystem. By listing the CHSB token on more exchanges, SwissBorg can increase the availability and demand for the token, thus expanding the user base of the SwissBorg ecosystem.

Overall, increasing the availability of the CHSB token is an important component of SwissBorg's strategy for long-term success in the cryptocurrency market. By listing the token on more exchanges, both centralised and decentralised, SwissBorg can provide more opportunities for trading, increase the visibility of the ecosystem, and attract a wider audience of users and investors.


SwissBorg's strategic plan for the CHSB token is grounded in four fundamental pillars: 

  1. Sustainable token economics
  2. Increased token utilities
  3. Participative approach to decision-making
  4. Increased availability achieved through extra exchange listings

By focusing on these pillars, SwissBorg aims to create a valuable and innovative ecosystem for CHSB token holders and to growth for the token.

In place of the yield program, we are actively exploring other ways to incentivise CHSB holders and to increase the utility of the CHSB token by increasing exchange listings, reallocating CHSB yield funds to product development and increasing community participation. Taking a measured and strategic approach to these initiatives, we at SwissBorg are laying the foundation for long-term success in the cryptocurrency market.

SwissBorg is passionately dedicated to crafting a vibrant, sustainable ecosystem for our CHSB token holders, all while expertly navigating the intricate legal and regulatory maze of the cryptocurrency world. Standing firmly on our four core pillars for the CHSB token and embracing adaptability in tackling challenges, we're confident that SwissBorg is perfectly poised to thrive and be a trailblazer in the dynamic, ever-changing realm of cryptocurrency. Together, we will continue to forge an inclusive community, pursuing financial freedom and empowering a brighter future for all!

You may also like


The Fundraiser in Figures: Community Counts! 


From Dream to Reality: SwissBorg’s decentralised future


Accessibility: The Core of SwissBorg’s Mission